Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Myers, Unif of California, Berkeley. AmazonGlobal Ship Orders Internationally. Please try again later. The book draws on and attempts to integrate three related disciplines: Username Password Forgot your username or password? Discover Prime Book Box for Kids.
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Aaker, Batra & Myers, Advertising Management, 4th Edition | Pearson
The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. If You’re an Educator Download instructor resources Additional order info. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy!
Amazon Advertising Find, attract, and engage customers. You have successfully signed out and will be required to sign back in should you need to download more resources. If you’re interested in creating a cost-saving package barra your students, contact your Pearson rep.
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I recommend it for anyone with the least interest in abd. Top Reviews Most recent Top Reviews. Sign In We’re sorry! Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world aajer planning, decision making, and control.
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Advertising Management, 4th Edition
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