Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.

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However, the research tidbits are gold for anyone that buys or sells stuff. May 10, Alex Kartman rated it really liked it.

I personally see Lindstrom as just another snake-oil salesman with little regard for the complexity of both neuroscience and branding.

Holy smokes, people, it’s canned tomato paste and sugar! Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. See all books by Martin Lindstrom. Winner Declared in Audio vs.


On the right, as you walk mwrtin. Also by Martin Lindstrom. Also according to Lindstrom, convenience is the devil. I could go on for pages and pages about this book but at about pages, this book can stand for itself.


The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. It details all the tools used by a marketer in selling a product.

You boil fruit with pectin, jar it up and it lasts forever! Brandwashed offers incredible insight into the marketing and advertising industry.

Again, no evidence for this. Also, it’s pretty clear that he has never had to look for brandwadhed discarded newspaper to get the help wanted ads–let alone consider getting breakfast that way.

People don’t pick the first thing by nature. It was at this point that I began wondering if we consumers were gullible or simply stupid as it allowed me to recall a George Carlin bit regarding predatory corporate marketing in the brandwahsed industry: Some are sneeky, some are brandwzshed lies – but they all move the soul to buy – buy – buy.

While many of the revelations regarding these tactics are no big secret, I found it somewhat amazing as to how far companies will go to exploit consumers for the all mighty dollar.

Stores that make the consumer walk counterclockwise around the store have patrons who buy on the average more products. Brandwsahed you read only one chapter of this book, read the last one.

I wonder if they were paid endorsements? I was sorely mistaken. TIME magazine named Lindstrom as one of the world’s most influential due to his work on science and marketing. In short, this could have been a pretty decent book had he stuck to facts and observations. A number of things already published elsewhere but there is also a lot of new good brandwqshed stuff incorporated.


He starts out about how he tried to “go brandless” for a set period of time.

Sign in Recover your password. Other editions – View all Brandwashed: But I will encourage my pregnant wife to brandeashed her vegetables! I would not recommend it. Lindstrom does seem in favor of tighter regulations of health claims on non-drug products.

Brandwashed by Martin Lindstrom | : Books

After reading that I was questioning his research, and it definitely diminished my enjoyment of the book. Jan 02, Catherine rated it it was ok. Even though marketing tactics are shameless and soulless consumers behave like lemmings, going along with the crowd, influenced to do whatever they’re told, never asking important questions about purpose and meaning.

For example, slow music plays when you’re shopping to force brandwashedd to browse longer.