Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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Anyone who works with content that may go online read: Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later.

Karen McGrane on Content Strategy for Mobile

Short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organization’s or your client’s content strategy. Content strategists like myself are frequently faced with the challenge of sorting through website analytics that show few — if any — people actually look at the content. Karen helped build the User Experience practice at Razorfish, hired as the very first information architect and leaving as the vice president and national lead for Kaern Experience.

This week we were joined by Karen McGrane.

Content Strategist Karen McGrane: ‘Content Marketing Isn’t a Strategy’

Content Strategy for the Mobils, 2nd Edition Mcgrand. A Separate Mobile Website? Adaptive content has structure and metadata attached to it, which helps it figure out what to do when it winds up on the all those different platforms and devices.

The issues were very salient as I was in the middle of an intranet and website redesign and fighting my programmers. Of all the books from the A Book Apart series I’ve read so far that’s eight of themI found that the ones about content strategy are the hardest to read. Content Strategy stratfgy the Web, 2nd Edition. Nov 22, Adam rated it really liked it Shelves: UIE TipsJune 27, Discover Prime Book Box for Kids.


The days of the separate mobile site are gone.

It made it clear that content strategy is very important and that adaptive kagen is what we should aim for. Will show you why mobile is only the first step in a coming multi-channel content revolution and how you should prepare your content for that.

The “for Mobile” bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. ShopTalk ShowSeptember 1, It will do much to help you make the case if you are trying to talk with the higher ups about why you don’t want to build a mobile site.

See all 5 reviews. Northwestern University Knight LabMay 3, Thanks for telling us about the problem. Return to Book Page. Would you like to tell us about a lower price?

Share your thoughts with other customers. When i first bumped into this book i was put off by the title as i was not looking for content strategy for mobile but for content strategy in general. Though the book mobi,e focus on the type of content we have at Goodreads, there are a lot of similarities, and there are certainly lessons we This book focuses on the processes and organization behind putting together a website that is fully cross-platform, optimized for both desktop and mobile.

Along the way, she also makes a well presented argument for a content-centered workflow, which is the key to the holy grail of write-once-and-publish-everywhere.

Your job is going to suck. Jan 24, Kim rated it really liked it Shelves: Adapting moobile Change Through Compassion In Episode 18 of the Together London Podcast, Karen McGrane talks about mgcrane to change, telling stories about our mistakes, and using compassion to get better outcomes. Mcgane most companies are not there yet. Amazon Drive Cloud mobilr from Amazon. Other books in the series. Adaptive content at its core is a content strategy practice that looks at the needs and requirements for delivering personalized or targeted content through the lens of what will be required to create, deliver and evaluate the success of those initiatives.


We also have a Reader Advisory Board. Showing of 5 reviews.

Content Audits and Inventories: One person found this helpful. Mcgranf rating of this book is based on the number of highli Maybe I was expecting something else, maybe it was the author’s style. She also provides some strategy on how to optimize your content and processes.

But “for mobile” is a very useful canard to get stakeholders thinking “outside the box” that their desktop CMS current forces them into! Non Breaking Space ShowSeptember 1, A Book Apart 8. If you have not read other books about content strategy, content modeling, responsive web design movile such, you will probably give this 5 stars.

Both funny and useful – the perfect reference book. It’s a proliferation of devices, platforms, and screensizes – from the tiniest “dumb” phones to the desktop web. Jan 01, Adrian rated it really liked it. Mobiel Inspire Digital Educational Resources. If you like books and love to build cool products, we may be looking for you. In fact, all you really know is: